Leadership Team & Strategic Advisory
Jueon Kim
Founder & Chief Executive Officer
Jueon Kim leads Borai's vision and field execution. Having spent three consecutive years in Arusha, Tanzania, Jueon conducted empirical field audits and microfinance due diligence for 80+ female micro-entrepreneurs. He conceptualized a zero-data USSD micro-accounting system and an ESG-compliant alternative credit scoring matrix. Jueon also served as an advisor for St. Jude School in Tanzania, taught STEM in Ghana, and presented research on Sub-Saharan digital infrastructure at the AIM 2026 Global Investment Summit in Dubai.
Marcus Lin
Operating Director
Marcus Lin is a scholar and student leader at BASIS Independent McLean (BIM) who directs operational strategy, hardware supply chains, and field deployment logistics. Having co-managed STEM engineering build teams to state victories in Virginia, Marcus oversees low-bandwidth device distribution across partner institutions in Africa.
Bailey Smoko
Chief Financial Officer
Bailey leads corporate finance, risk governance, and capital strategy. With deep expertise in financial modeling, valuation, corporate accounting, and operational auditing, Bailey manages fiscal compliance, enterprise revenue channels, and grant allocations for Borai's field programs.
Allen Pan
Strategic Advisor (Director of APAC, Netflix)
Allen serves as Strategic Global Advisor to Borai. Currently Director of APAC at Netflix, Allen brings global executive leadership in platform expansion, cross-border strategy, and media ecosystems, guiding Borai's global partnership models.